There’s a lot of complexity involved in designing a new product and bringing it to market. No prototype can be set on shelves and be called ‘ready to buy’ without some stringent behind the scenes checks first.
And that means you need to account for a few technical aspects; about three, to be exact. We’ve listed them below for you, to make sure you can include them in your product design process when you’re at the initial idea stage.
An Appealing Appearance
Product appearance should never be an afterthought. Appearance really is everything! As such, if your product doesn’t really appeal to the customer eye, it’s not going to sell very well.
Even bits of equipment that rarely see the light of day once installed need to take this into account. Remember, human beings are drawn to things we like the look of. It’s why so many metal suppliers focus on how shiny their materials are!
So, what can you do to create a more aesthetically pleasing appearance? The overall design of your product is one thing, but you can also benefit from creating appealing packaging here as well.
Protection Against the Elements
You need to think about where your product is likely to be used, depending on factors like the most likely customer and the range of applications it has. A company creating something like cost effective replacement parts for industries like defense or aeronautics will fall into this category.
Indeed, can the product be used in tough external conditions? Anything made for equipment in these sectors needs to think about longevity and durability. An investment into electro or chemical plating, including defense gold plating for high resistance, wouldn’t be a bad consideration here.
Finding a Price Point
Everyone knows that once you’ve made your product, you can sell it. But what are you going to ask for it? Never decide this on a whim; this kind of decision shouldn’t happen right at the end of your product design process.
You need to be accounting for the price of your product from the beginning. Focus on it at the same time you’re just starting to work out what materials you need, the features you’re incorporating, and how long refinement is going to take.
And to find the perfect price point, weigh up factors like current demand, market expectations, and the investment you put into the production in the first place. All three have a space on the table right now, and no single factor is more important than the others.
Got a Product in the Works? Don’t Forget the Technicalities
Product design has a lot of technical sides to it, and no business creating their own product from the ground up can go without understanding them.
From the appearance to the price to the actual usage of the item itself, you need to tick all the right boxes in all the right areas. Use the mini guide above to set you in the right direction.