How Real Estate Agents Can Expand Their Sphere of Influence

How Real Estate Agents Can Expand Their Sphere of Influence

7 Suggestions for Expanding your Real Estate Circle of Influence

Expanding one's personal network is something that many real estate brokers are reluctant to do. According to a study conducted by Harvard University researchers, networking can leave you with a bad taste in your mouth. An NAR survey conducted in 2021 indicated that on average, realtors receive a percentage of their income from referrals within their personal networks.

Does dishonesty have to be tolerated by successful agents in order to succeed? No, they're more introverted than that. No, that's not the case at all. They were able to build their sphere with an infinite amount of imagination. Take a look at our list of seven different ways to build your real estate network to get you started.

What Does a Real Estate Sphere of Influence Mean?

It is important to keep in mind that your sphere of influence is made up of the individuals you know and the people you might potentially influence through your knowledge of the industry. Your closest family, close friends, and prior clients, as well as those people in their networks, make up your sphere of influence. Alternatives include family members or friends of friends who are in your network.

7 Steps to Increasing Your Circle of Influence

Prepare an Effective Email Pitch for your List

A person's email address rather than a follower on social media is preferable. It's far simpler to convince someone to sign up for your email list if you already have a relationship with them, even if it's just through social media. Send them a well-crafted email to learn more about them.

Automate Content Marketing to Expand Your Reach

Sharing interesting content on social media is a must if you want to expand your network. Time is a key challenge when it comes to finding or making local materials that can help you develop your network. 

When you send out shoddy content on the spur of the moment, your audience is more likely to unsubscribe from your mailing list. It might happen at any time. Content marketing automation, such as Arthurian, can increase your authority. 

In order to give you more time to engage with the people you care about, Arthurian generates and distributes local content to your social media networks on your behalf. It's even better because the fee is eliminated for customers of Close.

Not Much of a People Person? Science Prefers Sales Over Education

Networking events can be like water for some agents; for others, it's a life-blood. Attitude changes can make all the difference when it comes to networking, as demonstrated by a recent Harvard research. 

Instead of focusing on potential business opportunities, concentrate on what you can learn from the individuals you meet. What if instead of saying, “I'm going to advertise myself and get a number of leads today,” you said “That may be a great opportunity for me to learn and grow as an agent and as a person.”

Participate in Local Community Service

Volunteering at a food bank, school, church, synagogue, or mosque near you is a wonderful way to broaden your social horizons and meet interesting people from other backgrounds. Even if your attempts to develop new relationships fail, you'll still be able to aid those in need in your community.

According to studies, a percent of the wealthiest Americans volunteer at least five hours a week. This means that your fellow volunteers are more likely to be property owners in need of your support. 

There is no need to encourage other people to join your network of volunteers. Since most pleasant contacts with strangers end up being business-related, this is a good rule of thumb.

Priority Given to our Mission, Vision, and Values

Focus on your mission, vision, and values when you're attempting to expand your network. To attain success in this attempt, a more defined goal than “I want to create more money” will be required. Boulder, Colorado resident and Close Contributor Sean Moudry says he wants to assist locals use real estate to create a legacy of wealth for themselves and their families. 

In order to meet new people, promote his business, and attract new customers, Sean avoids going to dinner parties and networking events. He started the Boulder Wealth Institute to help Boulder, Colorado residents build a legacy of wealth through real estate. It's a little change, but it's critical.

Think About Local Reddit Subreddits

One of the most underutilized resources for real estate agents wanting to expand their client base is Reddit, with its more than 50 million daily active users. Many of the groups and subreddits on Reddit are concerned with cities and towns. 

There's a good chance that your city and even your rural area have their own subreddits. Subreddits, on the other hand, are a lot easier to be noticed on than Facebook groups. Some posts on /r/NYC require at least many up votes to appear on the top page, despite the fact that the subreddit has a high member. 

A modest fraction of New York City residents liking your post is all you'll need to reach thousands of people on Facebook. Portland, Maine's subreddit has only a section of members, and it only takes 10 up votes to reach the top of the page. Keep in mind that Reddit will not respond to your aggressive sales efforts. 

It takes time to earn someone's trust. With Reddit, the ideal technique is to interact with the community in person and only offer aid if requested. It won't take long before you're known around town as a dependable source for goods and services.

Include Identifying Information in your CRM for Folks Who are in your Sphere

Real estate statistics aren't enough to entice new buyers. Otherwise, you will be ignored and eventually ejected from the party. Instead than replacing human relationships with electronic ones, work to rebuild and sustain existing ones. This can be done by focusing on subjects that are important to the public. 

Beverly Ruffner believes that serving steak as an entree to a vegetarian is a terrible idea. Your customer relationship management can benefit from knowing a contact's personal interests and familial ties if you share such information with him or her (CRM). 

A new dog park will be opening in your community soon for the enjoyment of your neighbors. If you're looking for contacts in your CRM that adore dogs, you may use a filter to narrow your search. Please let me know if you have any spare baseball tickets. Please don't include baseball fans in your new customer base.


Don't forget to celebrate your small accomplishments and be patient with yourself. The process of growing your brand takes time. The process doesn't take place on a single day. Consider partnering with others in your industry (competitors) whenever possible.