With millions of businesses competing for the same customer’s attention, you need to differentiate your brand to stand out among all the noise. Packaging your products in generic brown paper and mass-produced boxes just aren’t going to cut it anymore.
Boring, lackluster packaging is out; exciting packaging is in.
Why not leverage your packaging to elevate your brand and business to new heights? Although it’s often overlooked, your box’s design matters significantly to your customers.
Here are three things that customized packaging can do for your business.
1. Personalize the Customer Experience
Now more than ever, modern consumers want to build deep, long-term relationships with the brands they support. Gone are when customers would choose products based on their features or price alone – they want to feel connected to the brand.
Your product can be superior to every competing product out there, but you won’t build brand loyalty from your customers if you don’t actively engage with them. This change in consumer behavior has resulted in businesses shifting away from product-focused strategies and building stronger customer relationships. Order fulfillment is a vital part of this process.
Suppose you own a cannabis eCommerce business, for instance. In that case, packaging your product in customized Kynd Packaging instead of generic brown paper bags and boxes is the best way to make an excellent first impression, engage with your customers, and help them connect with your brand.
Brick-and-mortar businesses find building brand loyalty among their customers easier than eCommerce businesses, though – doing business online means you only have one shot at engaging with the consumer. Your one goes at the only point of contact: when your product arrives at your customer’s door.
2. Build Long-Term Brand Loyalty
When your customers feel connected to your brand, they’ll keep buying your products.
And the best part? Loyal customers tend to stick with their favorite brands. Support from your loyal customers means they have no interest in even looking at what the competition has to offer – they’ll keep buying from you again and again.
Valuable loyal customers ensure repeat business, but that’s not all. Studies have shown that 43% of customers are willing to spend more on connected brands.
By generating repeat business with your loyal, satisfied customers, you don’t have to convince new consumers to buy your product first, which is a more challenging and expensive process.
3. Attract New Customers
Although customized packaging can help you build a loyal customer base, it can also help you get new business.
The concept is simple: your customized box will stand out in a sea of generic, boring packaging. While nobody would stop to look at a brown box that’s indistinguishable from every other, yours has the best chance of being noticed.
Once a non-customer has seen your packaging, their curiosity may prompt them to look you up on social media or Google. According to a Dotcom Distribution survey, customized packaging makes the customer experience more engaging because it creates anticipation before the delivery occurs.
Key Takeaways
Customized packaging elevates your brand, creates brand awareness, and increases your reach.
By making the customer experience more engaging by making your packaging different and exciting, you can build relationships with your customers and grow your business.
