7 Beauty Business Ideas That Could See You Succeed in 2024

The beauty industry is a big one; it is worth around US$646.20bn worldwide, which is good news for anyone who loves beauty and personal care and who is also thinking of starting their own small business.

If that sounds like you and you don’t know where to start, here are some of the best beauty business ideas to help you make your fortune in 2024 and beyond:

  1. Lash Technician: The Eye-Con of Beauty Services

Long, fluttery eyelashes have been a beauty staple since Cleopatra decided to amp up her eye game. Becoming a lash technician by taking one of these lash extension courses, then, for example, offers a gateway into the beauty industry with a relatively low barrier to entry and a high demand for services. From classic extensions to dramatic volume lashes, offering a range of services can turn your salon into a blink-and-you-miss-it success story. Plus, with the rise of social media, your next lash masterpiece could just go viral.

  1. Custom Skincare Concoctions: The Personal Touch

In an era where personalization is so very important, it is fair to say that launching a business that creates custom skincare products could set you apart from the crowd and help you to succeed in what can be a saturated market at times. Imagine a boutique where customers get skin analyses and walk out with products tailored just for them, from serums to moisturizers. Good, right?

  1. Mobile Beauty Services: Glam on the Go

Why not take your beauty show on the road? Mobile beauty services cater to clients in the comfort of their own homes, offering everything from hair styling to manicures, and because they are so convenient, they are starting to get even more popular than traditional salons, which is good news for an entrepreneur like you. 

  1. Sustainable Beauty Brand: Green Is the New Black

With more consumers hopping onto the eco-friendly bandwagon, launching a sustainable beauty brand could be a good way to grab the attention of all the right people and build a popular business in 2024. Think biodegradable packaging, organic ingredients, and zero-waste products, and you will be sure to tap into an ever growing market of people who want to look good,  but in a way that is not bad or the planet or any of us on it.

  1. Beauty Tech: There's an App for That

Tech and beauty? It might not feel like it, but actually they are a match made in heaven. Developing an app that offers virtual makeup trials, skin analysis, or even beauty tutorials can be a winner, especially if you think of an idea that has not been done before

  1. Beauty Influencer Agency: The Star Makers

If you've got a knack for spotting talent and a Rolodex of industry contacts, then you should for sure consider starting a beauty influencer agency. Help aspiring beauty gurus polish their brand, connect with companies, and navigate the sparkling waters of social media fame. 

  1. Subscription Beauty Boxes: Surprise and Delight

Last of all, who doesn't love a good surprise? Curate subscription beauty boxes that deliver a monthly dose of joy in the form of makeup, skincare, and haircare products. It's like Christmas every month, but with more lipstick and less fruitcake.

Beauty and business go hand in hand, so what’s stopping you?

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