Nerdy Millennial

Top Menu

  • About
  • Contact
  • Write For Us

Main Menu

  • Career
    • Entrepreneurship
    • Blogging
      • Social Media
      • SEO and Keyword Research
  • College
  • Arts & Culture
  • Technology
  • Health and Fitness
    • Nutrition
    • Recipes
      • Baked Goods
      • Breakfast
      • Condiments
      • Dessert
      • Fermented Foods
      • Main Dishes
      • Side Dishes
      • Snacks
      • Soup
    • Keto
    • Vegan
  • Relationships
    • Dating
    • Friendship
    • Parenting
    • Pregnancy & Birth
  • About
  • Contact
  • Write For Us

Nerdy Millennial

Nerdy Millennial

  • Career
    • Entrepreneurship
    • Blogging
      • Social Media
      • SEO and Keyword Research
  • College
  • Arts & Culture
  • Technology
  • Health and Fitness
    • Nutrition
    • Recipes
      • Baked Goods
      • Breakfast
      • Condiments
      • Dessert
      • Fermented Foods
      • Main Dishes
      • Side Dishes
      • Snacks
      • Soup
    • Keto
    • Vegan
  • Relationships
    • Dating
    • Friendship
    • Parenting
    • Pregnancy & Birth
BloggingCareer
Home›Career›Blogging›How to Grow Your Email List by Hosting Promotional Giveaways

How to Grow Your Email List by Hosting Promotional Giveaways

By Vanessa Pruitt, PLMHP, MS
March 6, 2017
2659
0
How to Grow Your Email List by Hosting Promotional Giveaways

There’s no doubting that a large email list is an extremely valuable thing to have, but actually growing one usually requires considerable amounts of time, effort and perseverance. Generally speaking, it just doesn’t happen overnight. But what if you could accelerate and grow your email list in a matter of weeks, or even days?

While there are many ways to grow your email list, one method has often been proven to provide more rapid and effective results than traditional tactics like offering a free downloadable eBook…

Introducing Promotional Giveaways

One of the toughest challenges with list building is actually persuading people to hand over their email address. People are already bombarded with promotional emails on a daily basis, so it can be tricky to convince someone to sign up for yet another email newsletter.

But one effective way of getting over this barrier is by launching a giveaway, whereby people get the chance to win a valuable prize in return for signing up to your promotion.

Launching a Giveaway

Choose a Prize

One of the biggest factors in determining the success of your giveaway is the prize you choose to offer. The prize must be highly enticing to the people you want to attract, meaning it must be extremely relevant and valuable enough to gain a good level of interest.

What do people in your niche REALLY need? What could you offer that would make your target audience fall over themselves to be in with a chance of winning?

Your prize could be a physical product, or it could be something like a free subscription to a paid service. The prize you choose doesn’t have to bankrupt you, but it must be valuable to your target audience.

Pro Tip: get some sponsors on board who are willing to donate a prize. This also provides opportunities for cross promoting your contest and making it more visible to a bigger audience.

A couple of my most popular giveaways have been Plant Therapy Essential Oils & Kitchen Appliances.

Decide on Entry Options

Since you are looking to build your email list, you will want to offer people the chance to enter your giveaway with their email address. You can setup your giveaway to integrate with your autoresponder (e.g. MailChimp or Aweber) so that entries are automatically added to your email list.

In addition, it might be worth offering people additional ways of entering. As an example, you could let people enter by making a Tweet or a Facebook post, which could help your giveaway spread over social media and potentially go viral.

Set Up Your Giveaway

In order to run a giveaway, you’ll need to create a landing page containing details of the prize and a sign-up form to collect entries. This will need to be integrated with your autoresponder service, social media accounts and any other entry options you are offering. You will also need a way to store entries and choose the winner.

Perhaps the easiest way to set up a giveaway is to launch it through one of the popular giveaway management tools like Rafflecopter or PromoSimple. These services essentially provide you with everything you need to launch and manage a promotional giveaway.

Promote Your Giveaway

In order to be successful, you need to place your giveaway in front of as many people as possible. The more people who see your giveaway, the more entries you’ll receive, and the more you will be able to grow your email list.

Here are some ideas to get you started:

Post your offer on giveaway lists

A good strategy to begin with is to add your offer to giveaway lists and directories. There are literally thousands of these online, with two popular sites being Online Sweepstakes and PromoSimple Giveaway Directory

Advertise it on your website/blog

Whether it’s through a blog post, a banner advertisement or even a pop-up, your website or blog is a great place to let people know about your giveaway.

Share it on social media

While your content is running, it is essential to be active on social media – and this doesn’t just mean making a few Tweets and then forgetting about it. You should be consistently active and make posts that people will want to share themselves.

Ask sponsors to promote it

If you have sponsors on board, it’s well worth getting them to promote your giveaway to their audience.

~

Growing your email list by hosting promotional giveaways is an excellent idea for many businesses, although it does take some work before you will start seeing effective results. In order to succeed, you must make sure you offer a great prize, partner with the right people, and generally shout loudly to put your giveaway in front of as many people as possible.

  • Author
  • Recent Posts
Vanessa Pruitt, PLMHP, MS
Vanessa Pruitt, PLMHP, MS
Vanessa is a Provisionally Licensed Mental Health Practitioner in Nebraska and holds an MS in Clinical Psychology. She is a certified trauma professional with a special interest in helping people heal from trauma and complex trauma.
Vanessa Pruitt, PLMHP, MS
Latest posts by Vanessa Pruitt, PLMHP, MS (see all)
  • 7 Tips for Taking Better Cell Phone Photos - May 21, 2022
  • Must-Haves for a Modern Website - February 3, 2022
  • 3 Ways to Take Time for Yourself During Pregnancy - January 31, 2022

Related posts:

  1. Self Employment Tax Deductions for Bloggers
  2. How to do Keyword Research: A Step by Step Guide
  3. How to Use Long Tail Keywords in Your Blog Posts Properly
  4. Solidify Your Web Presence: Making Your Website Work

You Might Also Like...

  • Positive Ways to Navigate Screen Time for Kids
    FeaturedParentingRelationships

    Positive Ways to Navigate Screen Time for Kids

  • The Importance of Practicing Gratefulness During Times of Uncertainty
    FeaturedMental HealthPsychology

    The Importance of Practicing Gratefulness During Times of Uncertainty

  • FeaturedParenting

    Being a Good Father Even When You Didn’t Have a Good Role Model

  • FeaturedKetoNutrition

    Low Carb Yogurt Brands: 4 Top Choices Ranked

About Nerdy Millennial

This blog all about millennials sharing their passion, ideas, and expertise about blogging, healthy living, self-improvement, education, parenting, and more!

Interested in contributing? Contact us to pitch your idea or submit an article.

Featured Posts

FeaturedHealth and Fitness

7 Tips for Hitting Your Goals

It can be so hard to define and work towards the goals that you have set for yourself. It’s very easy to daydream, to stare into the sky, and picture ...
  • Developing a Present Moment Connection with Your Baby In Utero

    Developing a Present Moment Connection with Your Baby In Utero

    By Contributing Author
    June 5, 2022
  • The 5 Benefits Of Fishing From A Kayak

    The 5 Benefits Of Fishing From A Kayak

    By Contributing Author
    April 25, 2022
  • Treating PCOS-Related Infertility With Weight Loss Surgery

    Treating PCOS-Related Infertility With Weight Loss Surgery

    By Dr. Laura July
    April 15, 2022
  • DIY Wall String Art for Beginners

    DIY Wall String Art for Beginners

    By Ian Walsh
    April 8, 2022
  • How to Practice Gratitude in 2022

    How to Practice Gratitude in 2022

    By Dr. Krishna Bhatta
    April 8, 2022
  • 10 Ways Women Can Advance the Gender Equality Movement — Today

    By Contributing Author
    April 7, 2022
  • Are Cheat Meals or Cheat Days Allowed on Keto?

    Are Cheat Meals or Cheat Days Allowed on Keto?

    By Ian Walsh
    April 2, 2022
  • Why You Should Thoroughly Embrace Your Geeky Interests

    Why You Should Thoroughly Embrace Your Geeky Interests

    By Contributing Author
    March 9, 2022
  • Soaked Grain Recipes

    24 Super Simple Soaked Grain Recipes

    By Vanessa Pruitt, PLMHP, MS
    January 31, 2022

Join Us on Facebook

Search

  • Home
  • About
  • Contact Us
  • Write For Us
  • Comment Policy
  • Privacy Policy
  • Terms of Use
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}