There are millions of people who do their shopping online every day. This means that starting an online store is a great way to do business. However, there is a cost to get started and not everybody wants to jump in and do it. Luckily, there is a middle way to go about things and be able to make money online without having to go the full route of creating an e-commerce store.
Running an Etsy store is a great way to not only make some extra money as a side hustle, but also it can be a full time income. If you are a creative person then starting an Etsy store is ideal since people are on the platform looking for unique and handmade goods. In this article, we will go over what it takes to make money by using Etsy.
1 – Calculate the costs
One of the problems about Etsy is that you are not really making things at scale so the costs per unit can be high. This makes it difficult to make money if you don’t have the right pricing strategy. It is important to factor in all of the costs to make the product plus the Florida couriers for shipping.
There are also some fees imposed by Etsy for listing your product. The fees are well advertised so there are no real surprises and you can easily calculate them into the final costs of the product.
Once you have this number then you can understand how much you should charge to make enough money for it to be worth your time to produce it. Usually, you want to make sure that you also factor in the time it took to make the item so the hourly wage you earn is sufficient.
2 – Build a fanbase
Etsy has millions of people shopping on the platform every day but this doesn’t mean that they will flock to your store. It is a good idea to be able to drive some traffic to your product pages. By creating a following off of Etsy you will create a dedicated fanbase that loves what you’re doing. They are motivated to buy when they click on your product.
Use social media and create engaging content that people love to see. Make sure to encourage participation in the form of comments and polls to get people involved. This group will want to buy what you are selling.
3 – Optimize your page
To get traffic from millions of shoppers, you have to make sure to set up the page in a way that allows them to find it when they search. This involves some SEO techniques that use the type of keywords people are likely to use when they search.
You should also have excellent pictures to encourage purchases. Make sure to show the product in a variety of angles so people can understand the size and look of it well. A detailed description will also answer the questions they have and lead them to purchase.