The customer experience is something that can be tricky to get quite right. The fact is that despite 86% of customers being willing to pay more for a better customer experience, less than half of companies in a recent American Express survey are eager to invest in their customer experience (CX).

In an age of social media, when it is easier than ever to leave public reviews on companies, improving your customer experience has never been more critical. That's before you get the benefit of increased sales due to giving the customer what they want in a way they want.

How can you improve your customer experience?

Omnichannel Strategy

For organizations to gain valuable insights into customer interactions and behavior across their life cycle, it is critical to have an omnichannel strategy. Sales, customer service, and marketing are all handled through a variety of channels.

Consumers demand a smooth experience across all communication channels, with 9 out of 10 expecting an omnichannel experience.

Your customers expect that every engagement with your company would be similar. It implies that it should not be classed. It is essential to provide an integrated customer journey across all online and offline channels to deliver a consistently excellent customer experience across all channels.

Digital Solutions

Over 90% of people will research a company online before choosing to buy. If your digital platform isn't user-friendly or lacks the appropriate information, they will click off and head to your competitor. Building scalable digital solutions for your company is vital. You need to make sure what you are offering is suitable for mobile users and web users alike. It can be best to outsource web application development and mobile app development to ensure your applications work as expected and support your customer experience.

Set Your Vision

When developing a customer experience plan, the first step is to create a clear image of the customer to communicate to the rest of your organization. This vision can be defined most easily by formulating statements that serve as guiding principles for the organization.

These principles will guide the behavior of your business after they have been established. Your team members should be familiar with these ideas, and they should be incorporated into all aspects of training and development they participate in.

Act on Feedback

Whether customer feedback or employee feedback is going well and you are complimented on it, look at how you can adapt this around your company. sTake it on board and assess how you can ensure you rectify the issue.

You want to be proactive in real-time when it comes to acting on feedback. This means capturing it as orders are processed, or people interact with your company. Encourage reviews across social media, via your website, live chat features, or popular review sites like Tripadvisor. Send regular emails asking for product or service reviews after a sale or encourage reviews by offering a discount code or entry into a giveaway—The same with negative or constructive feedback.