A Guide to Creating Your Instagram Strategy

A Guide to Creating Your Instagram Strategy

If you feel like you don't really “get” Instagram marketing, you're not alone.

On the surface, it might appear like little more than a site for photographs and selfies.

The truth, however? Instagram is a perfect place for businesses of all kinds. From cultural selling to community-building and beyond, there's a reason why Instagram is booming right now among businesses and consumers comparatively.

More brands are combining Instagram approaches into their marketing strategies, and it leads to business maturity! Videos, gifts, and photos are inspiring high engagement rates.

That said, Instagram's “simplicity” can be misleading. Many brands fight to increase or utilize Instagram as part of their social strategy, and we understand why.

If you're a serious business, you can't afford to use Instagram without a plan. You want a precise, actionable Instagram strategy if you're going to grow a presence and entice customers.

We've developed an Instagram marketing strategy guide to help you get started on the platform and understand the best methods for growth.

Defining Your Goals

You need to correctly acknowledge why you desire to be on Instagram in the first place.

Are you interested in creating leads? Community? Brand awareness?

These intentions will decide everything from your content strategy to how much time you spend on the platform.

There is no “right” or single-purpose you have to invest in, either. That said, your ROI from Instagram boils down to your goals.

Meanwhile, beauty brands are focused on highlighting commodities while also building a community by regularly going back-and-forth with followers. 

The benefit of Instagram is the sheer quantity of artistic license accessible to you. Either way, your Instagram strategy commences with your intentions.

We suggest that you spend some time sifting through Instagram yourself to help inspire your business' tactics.

Follow some of your preferred brands. Follow some contenders, too. The best way to know-how companies and users interact with each other.

Creating a Strategy for Your Profile

Your Instagram business profile should look nothing like your individual Instagram account. And it is sufficient that “you” seldom appear on the Instagram business page. It's not about you; it's about the narrative of your brand.

Another important aspect is that you produce information that interest to your core following so that you start growing Instagram followers that makeup of current or possible patrons or clients.

Here's some excellent news: in terms of establishing up your profile, Instagram is moderately straightforward.

Additionally, business profiles have access to analytics to see how followers interact with your account.

However, there are a few minute details to watch out for a while you put together your profile.

Before you worry about producing content for Instagram, make sure you've ticked the following boxes. This list is reliable for new profiles and brands looking to fine-tune their Instagram marketing.

A Guide to Creating Your Instagram Strategy

Convert to a business profile

For beginners, make sure that you've changed your account to an Instagram business profile. Switching your account allows you to highlight further information such as your industry, location, phone number, and email address.

Your Bio

An Instagram business profile should prompt a customer into exercising movement while showcasing the character of the business at the same time.

The bio needs to be exciting and educational at the same time. It should be able to secure followers. It would be best if you convinced them that adding you to their Instagram will improve the content and usefulness of their feeds.

Provide details related to your business concisely. It should appeal to the Instagram community you are targeting and reflect the tone of your shared images.

Although only 150 characters, your Instagram bio is valuable real estate.

Your bio is your brand's first opinion with clients and potential fans. It symbolizes a chance to highlight what your brand is all about and inspire followers to take action.

It's the only area where you can sift Instagram traffic into conversions.

Make sure that your bio incorporates the following.

  • Hashtag(s) connected with your business
  • Any kind of call-to-action (“check out the link below,” “tag your photos”)
  • A traceable link to inspect the performance of your Instagram traffic

Choose a ‘gram-worthy profile picture.

Your Instagram profile image should be 110×110 pixels.

Interpretation? Smooth, minimalist, and high-res is the way to go.

Don't try to fill too abundant into your profile image. There are tons of social media editing devices to help you mock up a minimalist logo if you don't have one available. 

Tagging Your Business Location

Your business must remain available both online and offline. Location tags help you pinpoint your accurate address.

The location tag lets people recognize where to locate you and brings added exposure by making you find it simpler to find in Instagram searches when people are nearby.

Instagram Feed Aesthetics

To run a successful Instagram account, you must plan your content. Instagram is a visual platform; therefore, you should start by defining the look and feel of your business profile. 

Product images make an immense contribution to the online market. The visual nature of Instagram's platform can enhance the power of imagery.  

When designing a theme for Instagram, you'll want to provide some attention to:

  • Colors to utilize
  • Filters to use on your images
  • Nature of content to post (just a rough scheme at this step)

If you want to influence your Instagram followers, you can turn your Instagram grid into a complex and interconnecting sequence of images and videos.

Your Instagram visual content style should display your brand. To support the right method for your business, explain these inquiries:

  • What colors do you desire people to correlate with your brand? Consider using brand colors predominantly in your Instagram posts.
  • What varieties of content do you need to post? Pictures and videos including people, close-ups of people, your products, scenery? Of course, you don't have to confine yourself to one type of photography, but it does help you have a vague idea of the content you need to post.
  • What filters will you use? One way to produce a recognizable theme on Instagram is by using a particular filter on all of your content. It's the easiest way to build a trademark Instagram technique.

A Guide to Creating Your Instagram Strategy

Analyzing Your Competitors

One of the most reliable ways to develop an Instagram strategy is to study your competitors. Get the feel of what they are advertising on Instagram. 

Are they relying on user-generated content? What sort of content are they advertising on Instagram? How frequently? What's their hashtag tactics?

Achieve new insights on what competitors are doing and new ways to improve your marketing strategy.

Planning Your Instagram Marketing Content

Once you know what you want to communicate visually, you're able to start organizing your content. Before considering different types of content, contemplate what you want to accomplish with your Instagram marketing. Do you want more sales? More engagement? More followers? Setting goals is crucial because it informs the content you create.

Also, take into account the quantity of time you can commit to Instagram.

If you're a humble business, you might not have someone to run your social media full-time. Likewise, you plausibly won't have much chance to devote to Instagram (which is why all of this fundamental preparation is so important). Be reasonable with yourself about how much time you can save to Instagram so you know how many posts you can prudently manage every day.

Additionally, acknowledge what resources you possess for your Instagram marketing. How generously can you invest in your Instagram content?

Now let's get into the details of your Instagram strategy.

That is, creating content.

Yet again, the concept of artistic liberty rears its head. With so many potentialities in terms of what you can post, where do you even begin?

Here we've highlighted some particular Instagram marketing advice that showcases the types of content based on best practices. Although these aren't the only sorts of content you can publish, check these post types as justifications of your Instagram marketing.

Map Your Instagram Publishing Calendar

Now supply some attention to the mix of content you'll be posting daily (promotional images, videos, stories, photos). Keep things engaging by posting a variation of content, not just one kind all of the time.

Whether you're a humble business or a large brand, using a publishing schedule to organize your content will help you reach your objectives. It will also conserve you time in the long run and create better results.

Now let's glance at some various kinds of content you can produce for Instagram.

Sharing stats and facts in your posts are excellent for engagement and shares.

Posts with animals and pets and funny images that practical for generating audience engagement.

Holidays can give content motivation for Instagram.

Educational tips, encouragement, and other content can help establish confidence with your audience. 

Instagram is also an excellent place for you to highlight your products. Brands and results are quite popular on this platform, with 80% of Instagram accounts following at least one business.

A Guide to Creating Your Instagram Strategy

Instruments to Help Plan Instagram Content

One way to organize your Instagram content is to utilize a simple spreadsheet, or even better, a Google sheet to help others promptly.

Another way to go is to utilize project management and partner collaboration tool like Trello (available in free and paid plans, beginning at $12.50/month). Seek for the phrase “Trello social media calendar,” and you'll find some ready-made templates for your target.

You can't schedule Instagram posts with Trello. However, it's an advantageous tool for the initial steps of preparation: defining what varieties of content to post, choosing when to post them, recording your team's post concepts, and so on.

Tips for Creating Your Instagram Content

If you're a big brand, a business might do the content production for you. More reasonable, you have full-time agents who concentrate singularly on social media, whether it's making strategies, producing, posting, engaging, or scaling.

If you're a small company, you don't have all of these means at your disposal. Because of this, small businesses regularly take one of two ways to create content:

  • They post fresh content when they have the opportunity or motivation.
  • They make their content in advance and make sure they regularly post new content.

As a small business, it's not simple to be prepared and have fresh content handy every day. If you rely on your availability and time, chances are you won't get astounding outcomes from Instagram because:

  • You're not posting adequately content.
  • You're not posting content intended to help you fulfill your Instagram objectives.
  • You're not reaching suitable people and appealing enough.

If you initially want to draw more followers, you might focus on posting engaging content such as inspirational and motivational quotes, attractive pet photos, and related content that people like on Instagram.

If you already have decent Instagram fans and want to expand sales, you'll need a modified approach—advertising your products, services, and your business in general.

If you want to create results from, this is my advice: allot time to brainstorming new concepts, putting them into your calendar, and producing the content.

Here are some critical best methods to keep in thought when creating Instagram content:

  • Continuously keep your goals in mind. Whenever you come up with a content theory, ask yourself what it will assist you to achieve.
  • Use high-quality imagery, video, and sound. Whether you're purchasing stock photography or video clips or building yourself (even if it's with your smartphone), your content needs to look extraordinary. If it doesn't, scrap it and try anew.
  • Guarantee your content is the optimal size for the platform, particularly if you're creating or editing it using a third-party tool. Most image instruments offer various sizing possibilities, including for several types of Instagram posts.

Eye-popping imagery

Stylish snapshots.

That's what put Instagram on the map.

Photos featuring some sort of extraordinary creative trademark, whether it be a lovely environment or dazzling color scheme, are the kinds of content that garner “likes” and comments.

Not all of us have the opportunity of working in a trade that enables us to take unusual photos. Thankfully, most modern smartphones have highlights tempered into them to take compelling photos of just about anything.

People-centric photos

It might seem cliche, but social media is, well, social.

That means focusing your content approach encompassing people. Specifically, highlighting the individuals who help your business.

For instance, user-generated content and customer photos are staples of Instagram. Sharing such snapshots enables you to show off your satisfied patrons and put your products in a real-world environment.

Don't forget about showing your organization some appreciation, too. Going behind-the-scenes and glorifying your collaborators is a simplistic yet powerful way to cultivate your brand.


Video content is among the most widespread and distributed around social media.

If you're not a qualified videographer, don't panic. Many brands share bite-sized promos rather than big productions.

And yes, you can create a video that sells with scarcely more than a smartphone.

Remember that video content on Instagram doesn't have to related to a traditional advertisement. Vine-style looping videos and timelapse videos are wildly fashionable and can be put concurrently in seconds, thanks to third-party apps. 

Memes and photographs

Ideal for amusement or motivation, not everything on Instagram necessitates coming from your camera reel.

Memes and photographs are a way to cut up the sameness of your feed and interest your fans on a particular level.

Instagram Captions

Original and new Instagram captions are the answer to enticing customers, but it is not easy to captive your images or videos.

Timing means a lot in business. Instead of rushing, you want to take time to caption the image to inspire your audience. Don't overlook that users will presumably spend only a few moments to view your picture before proceeding on to the subsequent one.

The most likable Instagram posts have compact and thoughtful captions, complemented by clusters of eye-catching emojis.

Alternatively of unnecessarily expanding the caption, concentrate on presenting something distinct and brief.

Add purpose to your text rather than quantifying it. You can employ your creativity to make the photo more appealing. Don't be dull, but take on a conversational expression if need be. Instagram users dislike conventionality.

Always review the data to comprehend what variety of Instagram content is most appealing for your readers.

Instagram Stories

Stories are the most prevalent feature on Instagram.

If you can draw stories with the brand identity, they will automatically make your audience relate with you emotionally and add significance to your posting.

Stories that you tell significantly add to the production of brand support. But at the same time, your Instagram should ponder the determination and image of your business (and brand) as it will create regularity.

Getting Input from Your Instagram Followers

Some of the latest Stories highlights can help lean the relationship between you and your onlookers. One of them is the poll feature.

People have become frequently tired of the tough sell process, so tailoring messages to their needs and interests is more important than ever.

And the manageable way to do so is by just asking them, with the aid of polls. Ask for opinions by posting clear and sincere questions.

Help you better commodities while making your fans feel directly connected to your business.

Engaging With Your Followers

Since feeds on Instagram keep changing rapidly, your content will get buried in no time.

But there are several cards you can play:

  • You are appending hashtags to your posts on Instagram. This way, you can build Instagram micro-communities that are continually engaging.

Hashtags have a big role in putting your business into different communities on Instagram that are connected through a keyword, producing your posts easier to discover.

  • They are asking Instagram representatives to share your product/brand on their feeds.

Building a group of representatives to spread your brand's advantages to fans will help you reach out to and gain added clients.

  • Inspiring your fans on Instagram to post reviews and photos will also enable you to reach out to numerous other IG users.

As many as 78% of customers purchase products/services based on the social media of a brand, having more people to experience and recommend your brand will provide you a higher possibility to persuade possible clients to buy your product.

  • You are sharing the tagged photos of your fans on your Instagram profile.

Adding your users' content to your own Instagram will encourage good impressions that will, connecting with the brand you are promoting.

If you want to produce your videos, consider funding in a few different video equipment (whichever are applicable): a tripod for your (smartphone) camera, a lighting kit, and a microphone.

A Guide to Creating Your Instagram Strategy

Tools to Help Create Instagram Content

There are some fantastic free and paid resources online where you can get a variety of stock photos and video clips to apply in your Instagram posts. 

When it reaches to developing social media imagery, Canva is one of the most common tools. The free plan offers a ton of essential highlights and gives you admittance to a surplus of templates.

The drag-and-drop editor is natural to use, and free and paid images are convenient directly in the editor. Canva helps design inspirational and motivational images, adding watermarks to your posts, combining calls to action (CTAs) to pictures and additional text, and making your posts seem better with all sorts of filters and editing features.

You can save templates and cooperate with other team members when creating content if you opt for one of the paid plans.

Scheduling Your Instagram Content

Once you've produced your content, schedule your Instagram posts to ensure you're posting new content regularly.

You'll find many studies on the most beneficial conditions to post on social media, including Instagram. But the fact is, the optimal conditions for you to depend on your audience. The best way to discover what circumstances work best on Instagram is to start posting and carefully monitor your returns. Look for the dates and moments when you're receiving the best outcomes.

Every post you publish should have an original caption. Even the most trivial aspects of those captions can influence your engagement percentage and whether or not your post is discoverable.

With 2,000+ characters to go with, you have a creative license. However, you'll see that many businesses take a “less is more” method to their Instagram captions.

No matter what you're announcing or selling, make sure that you include a blend of the following in your captions.

  • A call-to-action (an enigma, “check out our bio”)
  • A bit of character (use emojis, consider up a conversational resonance)
  • Hashtags (including between 1 and 5 branded hashtags,)

Timing and rate

Most brands distribute periodic or on a near-daily basis. Of course, you don't want to sacrifice excellence for supply.

Also, the timing of your posts affects how likely your supporters are to see them. For mention, here are the optimal moments to distribute to Instagram based on an investigation concerning the best conditions to post on social media.

Having to bother about posting in real-time can be a discomfort. Again, we recommend using an Instagram marketing tool such as Sprout to do the heavy lifting. 

Cross-posting from other social networks

For several brands, it makes sense to cross-post your Instagram content over systems such as Twitter, Facebook, or Pinterest. Doing so conserves you some earnest time and prevents you from jumping from network to system. 

Optimizing Your Instagram Content for Maximum Visibility

Once you have a regular schedule and excellent content to post, how do you further improve your returns on Instagram? Here are remarkable ways to boost reach, increase engagement, and build your audience.

Append Appropriate Hashtags

Hashtags are used on Instagram for users to track the content they want. You want to use your hashtags strategically so that more users can locate your posts throughout their exploration.

Here are some ways that will assist you to get the most practical use of Instagram hashtags:

  • Include as few as 2-8 hashtags per post.
  • Opt for hashtags regularly and commonly sought.
  • Include hashtags that are particularly important to your specified target audience – the clicks might be fewer, but the essence will be high.
  • In case of campaign or brand-specific Hashtag, produce branded hashtags.
  • Opt for location-based hashtags to build your brand in a local area
  • Find out if it's better to use hashtags in the caption or the first comment.

If you're a massive brand with lots of recognition, you might not need to use hashtags. But if you're a small- or medium-sized company, make sure you pay much attention to hashtags and apply at least one on all of your posts. Otherwise, you'll lose out on the chance to reach more people.

Before I share some best methods for using hashtags on Instagram, let's look at the various types of Instagram hashtags.

Branded hashtags: These are hashtags that are unique to your brand. You can use them to create up your brand and encourage user-generated content. If you build a branded hashtag, make sure it's succinct, easy to type, and easy to master. 

Industry hashtags: These are hashtags that are related to a particular business such as #photographer. This type of Hashtag is usually regular and has tens of millions of posts.

Niche hashtags: If #photographer is a trade hashtag, a hashtag like #foodphotographer would be a niche hashtag.

Location hashtags: These hashtags can be very effective for companies operating in specific areas. You can go for a more extensive following by leveraging location hashtags like #london or #newyorkcity or go more niche with hashtags to particular regions and towns. You might still try mixtures of areas and specific, such as #northlondonfoodie.

Event hashtags: Whenever there's a large-enough event occurring, there's usually a hashtag behind it, such as #fifawwc for the Women's World Cup.

Holiday hashtags: Most celebrations have their hashtags—from federal holidays like Christmas, to gimcrack holidays like #nationalcupcakeday.

Ideally, you should leverage as numerous of these diverse types of hashtags as possible. Also, continuously experiment with distinct hashtags to see how they change your outcomes.

Now that you understand what types of hashtags you can apply, here are some best methods for using hashtags on Instagram:

  • I continuously use hashtags. While you can apply up to 30 hashtags, that doesn't indicate it's a great application (even if it means you might grasp more people). Studies explain contradictory data concerning hashtag use and engagement, so test with varying numbers of hashtags and see how it affects your results.
  • Research hashtags before using them. Do a fast hunt of hashtags to see how many and what kind of posts there are. Too many posts could indicate your content will get misplaced in the sea of updates.
  • Save related hashtags in a record for comfortable entrance. Then when you compose a post, copy over the most suitable hashtags for that content.
  • Go exceeding popular hashtags. It might be intriguing only to use super-popular hashtags, but the truth is, there's simply too much content so that yours might get lost. Use a mix of hashtags, trendy hashtags, niche hashtags, and location hashtags.

Means to Assist Find and Apply Instagram Hashtags

All Hashtag is a tool for recognizing, producing, and examining hashtags. To start utilizing it for free, copy in a hashtag/keyword and symbolize whether you require to explore for Top (only the most popular related hashtags), Random, or Real hashtags.

Your search outcomes will involve dozens (even hundreds, in some circumstances) of hashtags, including similar hashtags to contemplate. You can imitate these groups of hashtags with one click to save them for the following use (or add them straight to one of your updates).

Keyhole is a hashtag, online monitoring, an analytics tool that works with many social platforms, including Instagram. One feature lets you trace a hashtag in real-time.

In addition to showing the top posts utilizing those hashtags, it will analyze usage overtime for that Hashtag, give the viewpoint behind the updates, expose the top influencers using that Hashtag, and illustrate other trending topics.

As a reward, you can watch your rivals to see how their hashtag strategies are evolving and learn from them.

Use the Right Caption Length for Your Content

The extent of your Instagram caption will depend in part on the variety of content you're posting.

If you want to develop a link in your bio and direct traffic to it, it's enough to keep your caption compact and simplistic so people can see your CTA without having to read copious paragraphs.

If, on the opposite hand, you want to teach or tell a story, use a more extended caption.

Some posts won't demand a CTA, such as a photo of a Labradoodle that someone gave to achieve that's just for enjoyment and engagement purposes. You generally need to add CTAs whenever practicable, or you won't get people to take the action you want them to.

There are various spots you can add a CTA: your caption, imagery, and bio. Whatever impression you want people to have—visit a web page, buy something, leave a comment, and so on—make it apparent in your caption and content, as GoPro does.

Final Thoughts

Finally, think outside the box! Don't wait to try out new ideas, but be careful and conscious of your audience's wants.

The newsfeed algorithm of all social media platforms keeps evolving. So, whatever worked for you last week will likely not work for you the following week. 

There are any items that you need to consider, such as on-brand content, top-quality images, user-generated content, helpful and appealing posts, and trending subjects.

The guide mentioned above will surely help make your Instagram strategy for business success.

Your turn. What are your best practices with Instagram tactics?

When you're a small business without the name-recognition of top brands, making effects from social media can prove troublesome, and Instagram is no separate.

A portion of what we included in this guide will help you design and distribute content that promotes more Instagram fans and engagement, including:

  • Using a steady posting schedule
  • Posting a variety of types of content each day
  • Leveraging the best mix of hashtags

While Instagram can unquestionably be spammy (with its portion of fake followers, fake accounts, and the like), many genuine users log in every day to see new content from their friends, influencers, and yes, even from brands. And while you might catch the thought of some of them with excellent coverage and the correct hashtags, a different way to keep growing your clientele and engagement is to employ with users.

Here are some most useful applications for Instagram engagement:

  • Use CTAs in your posts and captions to support people to deliver with your content and leave commentaries.
  • Allocate time each day liking posts, seeing stories and videos, and engaging with your fans, relevant influencers in your niche.
  • Continually look for new users who might be engaged in your brand and socialize with them.

What do you consider? Will you produce an Instagram content strategy for your business? Do you have any content formulation tips to contribute? Share your views in the comments beneath.

A Guide to Creating Your Instagram Strategy

Vanessa Pruitt, PLMHP, MS

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